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This book discusses your unique differentiator and why you should have a niche. It could be about your product, process, tools, positioning, customer service, or anything else that can set you apart from others.
You may be a big company having multiple products or an individual expert serving a specific clientele. Seth Godin argues that every business in the market must have a ‘purple cow’ unless they have deep pockets and are ok with mediocre products, services, or companies.
I picked up this book as per my Book Club buddy Pravin Sheker’s recommendation because I have recently moved to the US and am working on establishing my speaker brand here in the local market.
What is this book for?
This book encourages us to think differently about ourselves as brands, service providers, and experts. It is filled with examples of brands who brought out their Purple Cow, and became famous. The book talks about leveraging your product, process, audience, etc., to create that unique niche that your fans (Sneezers) will happily spread the word about.
What I loved about the book, and why should you read it?
- Read it to know how you can find your purple cow.
- Read it to learn about many ob-beat brands, services, gestures, etc., that could be different to set you apart from the crowd.
- Read it to know how Seth Godin thought of this concept before its time.
My three biggest takeaways from the book:
- Create remarkable products/services/brands that the ‘right’ people seek. Don’t try to be everything for everyone.
- The reason it’s so hard to follow the leader is this: The leader is the leader because they did something remarkable for the first time. And that thing is now taken — it’s no longer remarkable when you copy them.
- Find the market niche first, and then make the remarkable product — not the other way around.
What didn’t work for me?
Some examples in this book are old or unrelatable (published in 2003 first). Most references are from the US, with a few belonging to small local brands. Hence global audience may not relate to them, especially after the pandemic. Seth Godin should come up with the latest examples from worldwide that are highly relevant to today’s time.
Being a die-hard fan of Seth Godin’s work, Purple Cow is an essential read. It hits the right cords with brands who want to position themselves uniquely. The idea of the book, easy-to-understand writing, and concepts presented in the book works in favor. I would love to see more global examples of the purple cow.
You may grab your copy here.